It made a friend laugh when I said cereal was a big part of my life, but it's true.
As a kid, not only did I love the cereal, but the packaging with a cartoon character on the front and the beautifully animated commercials. They even sponsored all the Saturday Morning Cartoons. The only thing that made it better was the prize that came free in each box. What seemed like plastic junk to my parents were endless entertainment to my brother and me.
I was surprised to learn that most of the cereal toys I loved were made by one manufacturer, R & L Company, in Melbourne Australia.
You can read more online here, and there is a fantastic book on the subject here.