Friday, October 9, 2009

Cereal Toys

It made a friend laugh when I said cereal was a big part of my life, but it's true.

As a kid, not only did I love the cereal, but the packaging with a cartoon character on the front and the beautifully animated commercials. They even sponsored all the Saturday Morning Cartoons. The only thing that made it better was the prize that came free in each box. What seemed like plastic junk to my parents were endless entertainment to my brother and me.

I was surprised to learn that most of the cereal toys I loved were made by one manufacturer,
R & L Company, in Melbourne Australia.

You can read more online
here, and there is a fantastic book on the subject here.


  1. which cereal were these from? I have a vague memory of them.

  2. These were in Fruit Loops during the summer of 1971. Here is another site with some pretty good pics

  3. wow, I had some of those. boy they are cool looking now, sure wish someone would market them again.

  4. I agree with you there! I always wished you could buy them in bags like army men.

    There was a company in Mexico that was making them in 2002. When I found that out I started looking them up on ebay, and bought a few of the sets. I always have a couple on my desk at work.